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What Doesn’t Kill You Makes You Stronger

Phantom Screens 25 years I know the title of this blog series says “persons” of influence but for my 15th one it’s actually a herd of people. They’re known in my world as our Phantom Screens’ Distributor network.

I spent two days with them this month in Niagara Falls at our 25th Anniversary Celebration and as always, I was reminded how they are a huge source of influence in my life, company and career.

Phantom Screens, Distributors, Ravine Vineyard Estate Wiinery

Our 25th Anniversary Celebration in Niagara Falls, ON with some of our wonderful distributors and staff!

Influence comes in many shapes and sizes – as do our Distributors.

Some have been with us for over 20 years, some only one year. Some work out of their garages, while others have big offices and a warehouse. Some are led by husband and wife teams and others have formal organizational structures.

But they all have one thing in common when it comes to my interaction with them.

They want the best for Phantom Screens and aren’t afraid to share their thoughts.  Over the years, at times I have been intimidated or frustrated at never feeling like we’ve arrived at meeting their needs and therefore may have possibly reacted in a less than effective manner.

But after 25 years of serving them as our customers, our partners, I look back and can honestly say their boldness to speak up for their needs, their forthrightness to cause correction on our part, and their absolute loyalty and dedication to our collective brand has helped me lead our organization to a much better place.

At times when I didn’t listen to them, I paid the price and had to come crawling back on my knees. And other times when I grudgingly listened with no payoff, I held it against them. No, just kidding, I didn’t. Rather I was buoyed by the fact that I had honestly tried.

But let’s face it.

They are in the field every day of the year and I am not. We don’t interact with our end-consumers as they do, so I’d be a crazy fool not to listen to their advice about product innovation, improvements or customer experiences. And the only way we are going to make Phantom Screens a household name is through their efforts – which makes us a true partnership.

They say a partnership can be the worst ship to be on but not so for me.

Our Phantom Screen’s network of Distributors is like family. A gathering such as we just had is like a family reunion filled with happy ‘remember when’s’. Lots of heckling one another and being there for each other to help each one walk the peaks and valleys of life.

Thank you Phantom Screen Distributors – you make this girl proud to call you not just customers, but family too.


6 Comments Post a comment
  1. Esther, I love this entry in your blog! I miss the “family” and my direct interaction with Phantom. I was truly privileged to be both an employee as well as a distributor and it was the happiest part of my business career. Looking forward to another 25 years of Phantom and good luck to all my friends in the Phantom universe!

    September 28, 2017
    • Karl, so glad our paths have crossed a couple of times. I will always be very thankful for your contribution to the Phantom Screens journey. Lots of memories from those days! And thank you so much for your very kind words. Here’s to the next 25 years!

      September 29, 2017
  2. A great evening in Niagara Falls. It is an honor to be part of this great family! Greetings from Mexico.

    September 28, 2017
    • So glad you had a good time; we are so grateful to have you as part of our Phantom family – thank you for celebrating with us!

      September 29, 2017
  3. Robert Hennis #

    Thank you Esther, I had a great time at Niagara, even though I didn’t get a chance to talk with you. You are a very busy young lady, no matter how old your partners say you are. Keep up the good work, things are really turning around this year. The video of all the children you guys help across the world was so impressive and joyful that I almost cried, Yes I said almost, That video made me even more proud to be part of the Phantom family. p.s. almost teared up again, almost

    October 3, 2017
    • I know – I saw you at one point and was about to walk over and then got intercepted. It was a busy time but I’m so glad you enjoyed it and thank you for your encouraging words, and so glad you enjoyed the video… even if it didn’t make you cry… that much 🙂 So glad to call you “family” Bob! Here’s to an awesome year ahead for all of us!

      October 4, 2017

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