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To speak the truth. Or not? That is the question…

Phantom`s screens are recessed into the building`s structure and do not compromise the home`s contemporary style

Phantom Screens at this year’s New American Home

Perched on the horns of a dilemma, as they say. That’s me.

Let’s start with the classic disclaimer: “The views expressed in this blog post are those of the author and do not necessarily represent the views of, and should not be attributed to Phantom Screens.”

You see, I’m deciding whether I toe the corporate line or tell it like I see it. It’s a tough life for a CEO sometimes – you know, decisions, decisions, decisions. But here’s the thing: should my blog actually tell you what I think personally? Or should I stick to what would be the corporation’s point of view?

Here’s the background: as you may recall from last January, every year Phantom Screens participates in the New American Home project which is the star of the International Builders Show. In many ways it is “America’s Show Home” and showcases the latest innovations and technology in building and construction.

Executive motorized screens by Phantom offer the best of outdoor living at the touch of the button

Executive motorized screens by Phantom offer the best of outdoor living at the touch of the button

This year’s home in Henderson, Nevada is pretty spectacular too – with a wonderful blend of indoor and outdoor spaces. They’ve done a fabulous job on construction and our Executive screens are an integral part of the home.

But this is my dilemma for this blog post. It’s really not my style.

You see, I’m just not a fan of this type of architecture. Give me a good ol’ fashioned farmhouse and I’d be happy. Find an old Victorian Colonial mansion to fix up and it would make my heart sing. But this style of contemporary architecture? It’s really not for me. You know: different strokes and all that…

Not that it’s without merit. Quite the opposite.

The contemporary design of the home is preserved with Executive screens when they are retracted and completely out of sight

The contemporary design of the home is preserved with Executive screens when they are retracted and completely out of sight

The architects have done an amazing job at making the most of the expansive views over Las Vegas and the Strip. And our screens enable the residents to enjoy the outdoor living without the intense glare of the sun – all while enjoying those views.

The outdoor entertaining area is just great – and the way the home opens up to the outside is superb. It is a home without parallel. It’s energy efficient, built for multi-generation living and will adapt perfectly as the family ages. I even love the extravagant dining room chandelier. If you’ve been reading this blog awhile, you’ll know I have a weakness for traditional architecture. I love the romance of a covered porch and a white picket fence.

he home blends indoor and outdoor spaces thanks to the Executive motorized screens

he home blends indoor and outdoor spaces thanks to the Executive motorized screens

You see I would so hate to offend the builders here. Josh Anderson and the team at Element Building Co. have worked tirelessly to create this impressive home. Their team work and dedication to the project has been extraordinary.

To engineer a home like this in around six months is nothing short of a miracle. Not only have they used their local knowledge to build a home that is perfectly integrated into its surroundings – they’ve created something that drew the crowds from the International Builders Show. It really is worth taking a tour.

So there you have it. A truly magnificent project that features Phantom Screens at its very heart. A home that is impressive in its design and in its features. An astonishing achievement in teamwork, coordination and construction.

What do you think? What do you like about this home? As always, I’d love to have your comments!

3 Comments Post a comment
  1. Peter #

    Dear Esther,
    You don’t have to like all things to all people.
    God gave you a unique taste that you like.
    Give praise where praise is needed but hold true to your convictions!
    You are unique as your taste are!
    Be who God made you uniquely to be!
    Peter

    February 12, 2014
    • Karl Almond #

      Esther,
      Love the quandary! Like you, I sometime have to just “look past” the style of the home.

      Having participated in designing and integrating Executives in 4 NAHs and two other major IBS show homes here in Orlando, I always looked at how the Executives enhanced the design of the homes, improved the flow from interior spaces to outside spaces and just improved the livability of the homes. The bottom line is that homes are just better with Phantom screens; door, window or Executives!

      February 13, 2014
  2. I thought the home was beautiful as well, but a lot of open space. I’m a practical person with a concern for the environment. My objective is helping people condition their environment and adding living space without insects. Many Architectural Designs are conducive to Phantom Screens, and we love the creative uses.

    February 13, 2014

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